A fair process will lead to emotional recognition, trust, commitment. Competitionbased strategies have been the dominant focus of. They are the authors of blue ocean strategy, which has sold over 3. This process helps refine ideas and identify opportunities with the most potential, minimizing risk. Blue ocean strategy although economic conditions indicate the rising imperative of blue oceans, there is a general belief that the odds of success are lower when companies venture beyond existing industry space. Reviewing the blue ocean strategy university of twente student. Without fair process it will be hard to implement a strategy.
The sequel to blue ocean strategy, blue ocean shift outlines a methodology to identify blue ocean opportunities. Blue ocean strategy and sustainability for strategic management. Chan kim and renee mauborgne in the indie business book club. Bringing structure to your strategy blue ocean strategy tools, methodologies and frameworks bring structure to what has historically been an unstructured problem in strategy informing organizations ability to create new market spaces systematically. How to create uncontested market space and make the competition irrelevant by w. The first part presents key concepts of blue ocean strategy, including value innovation the simultaneous pursuit of differentiation and low cost and key analytical tools and frameworks. Find out today what blue ocean strategy can do for you. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence, and seize new growth, guiding you step by step through how to take your.
This book brings the best of those articles together all in one place. It is a coalition dedicated to helping organizations bridge the gap between strategy design and strategy delivery. It was built on the notion of creating new markets where competition is irrelevant and the opportunity to grow and be profitable is unlimited. Blue ocean strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. The most appropriate unit of analysis is the strategic move, the set of managerial actions and decisions involved in making a major marketcreating business offering. When fair process is exercised in the strategy formulation phase, people trust that a level playing field exists, inspiring voluntary cooperation during the execution phase. Blue ocean strategy has helped numerous companies and organisations across the globe to create. Working with our partners at thinkers50 we have created email protected it showcases some of the very best thinkers in the field of strategy and beyond. May 31, 2016 instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant.
To draw a blue ocean strategy, focus on the big picture and reach beyond existing demand, a good strategy has three qualities. How to create uncontested market space and make the competition irrelevant, w. Download blue ocean strategy pdf including examples. He is the coauthor, along with renee mauborgne, of the book blue ocean strategy. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking.
Elements of a blue ocean strategy for nonprofits 1. Nov 14, 2008 to draw a blue ocean strategy, focus on the big picture and reach beyond existing demand, a good strategy has three qualities. In the prior book the tools were described, but this book follow up with instructions on sequencing and use. Blue ocean strategy has helped numerous companies and organisations across the globe to create new market space and achieve pro. Jun 08, 2007 profit model of blue ocean strategy 30. Fair process turns out to be a powerful management tool for companies struggling to make the transition from a productionbased to a knowledgebased economy, in which value creation depends increasingly on ideas and innovation. The authors use the term blue ocean strategy to refer to the new management approach they are selling in their book.
To join the free indie business book club, click here. Blue ocean awards 2018 sweeps in groundbreaking and impactful companies hec,france what are exactly the blue ocean awards, the event directly inspired by blue ocean strategy. Sep 24, 2017 blue ocean strategy requires a different mindset. Here are a few organizations that successfully captured a blueocean market. The blue ocean strategy implementation scenario case offers a set of interactive group scenarios which are designed to deepen the participants understanding of blue ocean strategy implementation principles. Tools and frameworks for creating and capturing blue oceans it is constructed to create a new value curve and when you apply the four actions framework to the strategy canvas of your industry, you get a. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. See comparison between red and blue ocean strategies here in one simple table. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire. In this article you will learn how to make your competition irrelevant and have sales and profit. The mind map of blue ocean leadership insead knowledge. Other pedagogical materials will also be used for key blue ocean strategy execution concepts such as tipping point leadership and fair process. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. To define an ideation process combining bos framework with asit this will be done in the conceptualization part of this thesis just after the literature.
While the book is aimed primarily at large, traditional businesses, our book club members managed to. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. We believe that blue ocean strategy will send you on the right path towards creating your own uncontested space. Blue ocean strategy is a book published in 2005 and written by w. Participants will get the introduction handbook in advance and learn about blue ocean strategy with ongoing intellectual injections and discussions followed by workgroup sessions using the case studies. Pdf harvard business school press blue ocean strategy rajeh. Four hurdles to strategy execution tipping point leadership fair process. Value pioneering how to discover your own blue ocean. Tipping point leadership and fair process in action. Set sail towards your blue ocean jk beteiligung gmbh. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. In contrast, blue ocean strategy seeks to break the valuecost tradeoff by eliminating and reducing factors an industry competes on and raising and creating factors the industry has never offered.
Nov, 2017 it is a coalition dedicated to helping organizations bridge the gap between strategy design and strategy delivery. The blue ocean strategy seems to be a perfect solution for present companies to become sustainable successful. The book suggests that any implementation should engage employees in strategic decisions that affect. Blue ocean strategy introduces analytical tools to minimize risk. Value innovation strategy competes in an uncontested market space. The blue ocean strategy implementation scenario case offers a set of. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. By building a companys strategic planning process around a strategy canvas. The blue ocean strategy implementation selfdiagnostic is comprised of a series of probing questions that offer executive participants a practical tool for assessing the level of organizational blue ocean strategy implementation selfdiagnostic.
With blue ocean strategy tools and analytics, companies can now pursue and create blue oceans. Apr 10, 2012 blue ocean strategy blue ocean strategy tools bos strategy tools six principles of blue ocean formulating blue ocean strategy the principles that drive the successful formulation are reconstruct market boundaries, focus on the big picture, not numbers, reach beyond existing reconstruct market focus on the big demand, and get the strategic. We hope that it acts as a catalyst for readers to get things done. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was. Then you can start reading kindle books on your smartphone, tablet, or computer no kindle device required. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean the traditional market space that is filled. Reach to fair process in making and executing of strategy poor process can ruin strategy execution strategy execution for blue oceans requires significant change and a well thought out process contributed by every level of the company. In this summary, well give a synopsis of the key concepts, tools and tips from the book. The blue ocean strategy and shift promote a fresh look at innovation webwire,japan to achieve high growth, organizations need to focus on noncustomers and capturing new markets instead of competing among crowds of challengers, advises w.
Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Fair process is a key pillar of blue ocean strategy that is central to building execution into strategy. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Blue ocean shift is the essential follow up to blue ocean strategy, the. Fair process profoundly influences attitudes and behaviors critical to high performance. In their 2017 new york times bestselling book, blue ocean shift, kim and. Fair process in the knowledge economy fair process may sound like a soft issue, but understanding its value is crucial for managers trying to adapt their companies to the demands of the knowledge. Blue ocean strategy chapter 14 the four action framework chapter two. The concept of blue ocean is based on the idea that the business universe is made up. How to create uncontested market space and make the competition irrelevant, a. Welcome to blue ocean strategy were thrilled to have you on board.
Chan kim born 1952 is a koreanborn business theorist, professors of strategy and management at insead, and codirector of the insead blue ocean strategy institute in fontainebleau, france. It draws on our research on blue ocean strategy, our model for creating new market space. This article is about the combination of the blue ocean strategy together with a project management methodology with the objective to help small and medium companies to surpass the actual financial turmoil and tough competitiviness in the red ocean in order to find their own blue ocean. List the factors the customer cares about, and current dimensions of competition. Blue ocean leadership is designed to be applied across the three distinct management levels. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean.
How to create uncontested market space and make the competition irrelevant, a book by professors w. In the leadership development context, the application of fair process. The blue ocean strategy is presumably based on the use of value innovations. Blue ocean strategy is a landmark idea founded by w. How to create uncontested market space and make the. Compared with red ocean strategy, blue ocean strategy represents a significant. Chan kim and renee mauborgne heres the strategy create new markets. Buy books, tools, case studies, and articles on leadership, strategy, innovation, and other. Tipping point leadership and fair process in action the case centre, for educators. How to create uncontested market space and enter your mobile number or email address below and well send you a link to download the free kindle app. The premise of the book is that companies can succeed by creating.
Blue ocean idea index the blue ocean idea index is a simple but robust test demonstrating how the sequence of utility, price, cost, and adoption form an integral whole to ensure commercial success through blue ocean strategy. Using the five scenarios participants work in teams as they learn to apply key concepts of tipping point leadership and fair process. The pdf download includes blue ocean strategy and examples. Chan kim renee mauborgne and a great selection of related books, art and collectibles available now at.
Following the strategy fair, the teams are finally able to complete their mission. Chan kim and renee mauborgne in their bestselling book of the same name. Blue ocean strategy, the global phenomenon that has sold 3. Blue ocean strategy how to create uncontested market space and make the competition irrelevant boston. Chan kim and renee mauborgne that builds execution into strategy by creating peoples buyin up front. A structured process of visual awakening, exploration, strategy fair and communication pushes a companys strategy towards blue ocean. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. This book is not the victory of an idea but of a friendship that we have found more.
Chan kim and renee mauborgne are professors of strategy at insead and codirectors of the insead blue ocean strategy institute. The strategy canvas visualizes the current state of the industry and shows how a blue ocean strategy differs from incumbents. This 2005 book is aimed at anyone interested in pursuing the authors blue ocean. The blue ocean strategy implementation selfdiagnostic is comprised of a series of probing questions that offer executive participants a practical tool for assessing the level of organizational hurdles that exist in their organization and the effectiveness of past and future strategies to overcome them. The blue ocean strategy as a method for developing sustainable profitable frameworks implies the fundamental idea of developing new innovational markets with a majority of new customers.
So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. There are three mutually reinforcing elements that define fair process. It is being published in a recordbreaking 44 languages and is a bestseller across five. This article shows the impact this event had on some of frances most innovative and marketcreative companies.
The seminal book blue ocean strategy has sold over 3. Blue ocean strategy how to create uncontested market. He is known as coauthor of the 2005 book blue ocean strategy. When a companys strategy is formed reactively as it tries to keep up with the competition, it loses its uniqueness. Chan kim and renee mauborgne, professors at insead. Blue ocean shift is the essential followup to blue ocean strategy, the classic 3. Blue ocean strategy and sustainability for strategic. Pdf download blue ocean strategy free unquote books. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Blue ocean strategy including examples and pdf download. Aug 08, 2019 the first part presents key concepts of blue ocean strategy, including value innovation the simultaneous pursuit of differentiation and low cost and key analytical tools and frameworks. In blue ocean strategy value and innovation are inseparable. Sounds simple, but most organizations dont practice fair process.
Take your strategy from a grand plan to the real deal with these free strategic planning templates. Challenging an industrys conventional wisdom about which buyer group to target can lead to the discovery of new blue ocean. Then you can start reading kindle books on your smartphone, tablet, or computer. Blue ocean strategy how to create uncontested market space. I will describe the all process of a blue ocean strategy. It calls for profiles for leaders that are tailored to the very different. It is based on the three e principles of engagement, explanation and expectation clarity. Pdf blue ocean strategy download full pdf book download.
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